Knowledge Hub
Playbooks & Field Notes
Practical marketing and growth breakdowns — no fluff, just what actually works.
·2 min read
How to Calculate CAC (and Why Most Indian SMEs Get It Wrong)
A practical walkthrough of customer acquisition cost — what to include, what to leave out, and the mistakes that make CAC look better than it really is.
performance-marketingroisme
·2 min read
Google Ads vs Meta Ads: Which One Should a Local Business Start With?
Intent versus discovery — a framework for deciding where your first rupee of ad spend should go, based on how your customers actually search and browse.
performance-marketinggoogle-adsmeta-ads